Yazi performs market research using surveys delivered via WhatsApp, the app with the highest penetration rate in South Africa. Participants from anywhere in South Africa are enabled to earn an income for giving feedback. All on WhatsApp.
Our goal was to build a low-cost, no-code MVP to validate the value proposition. The MVP was successfully built to deliver survey insights from customers using WhatsApp, while a low-cost acquisition strategy was put into effect to acquire client companies. We leveraged digital marketing channels and implemented a rewards-based referral programme to onboard survey participants through WhatsApp.